Brand Identity: Portland Adult Education
Community Outreach.
Without a cohesive brand and messaging, Portland Adult Education was struggling to effectively reach the community. A brand refresh was in order, and they engaged me to create a new logo and develop a brand identity in line with that of Portland Public Schools yet would help PAE stand apart. The result was exactly what the school was looking for, incorporating elements of the ship from the PPS logo representing the three programs within the school: Academics, Enrichment, and Workforce.
Portland Adult Education and Friends of Portland Adult Education logos
Portland Adult Ed wanted new logos for both PAE and FPAE. The goal was to unify the two logos while honoring the original PAE design and connect to the the larger Portland Public School District branding.
Portland Adult Education Brand Style Guide
I developed a comprehensive brand guide to emphasize the importance of how the brand should be used.
Portland Adult Education Course Catalog
As part of the PAE Rebrand in 2021, a new course catalog layout and design was required. I worked closely with the team at PAE to develop an InDesign template that could be repeated each trimester over a course of years, leveraging new and existing photography to feature the achievements of outstanding students.
PAE branding
Using the new identity, I developed collateral to introduce the new branding to the community.
Workforce Infographics
I created a series of infographics for the Workforce program at Portland Adult Education highlighting the advantages of specific careers in the healthcare field.