Tricia Camacho, “The Patterned Seamstress,” lives and breathes patterns, sewing, and stitching of all kinds. It was only natural for her to share her deep knowledge and experience with other aspiring garment makers, so she created PatternCon, an event for people driven to create their own patterns and stitch their own clothing. The event was sold out in a matter of minutes and Tricia attributes the success of the event in no small part to the unique branding and engaging elements that made the show so memorable for so many.