Corporate Branding: CashStar
Defining the CashStar brand for over a decade.In 2017, I was the art director for the updating of the CashStar corporate branding. I developed the new brand guidelines, designed templates for print collateral, the PowerPoint template, trade show booths, and more. As employee #2 at CashStar, I gained invaluable exposure to all aspects of a fast-moving startup, which was critical to my understanding of corporate branding, enabling me to confidently take on the task of developing a new identity for the leading digital gift card provider in the industry. As we grew, we spawned additional CashStar identities: one for “Innovate”, our annual client conference; and one for “Velocity B2B”, a division of CashStar providing agency services to support merchant B2B gift card programs.
Blackhawk Network Insights
Infographic highlighting research conducted by Blackhawk network.
Environmental Giving
In an effort to drive more demand for digital gift cards, we demonstrated the impact that physical, plastic gift cards have on the environment.
Mobile Shopping
The viewer is immediately grabbed by the provocative image featured in this infographic, providing a tongue-in-cheek look at how we do our shopping.
Last-Minute Shopping in America
This was one of my favorite infographics to create. Leveraging the iconic and parodying style of Roy Lichtenstein, the piece conveys the embarrassment people experience when forgetting to give gifts to friends, loved ones and colleagues.