Corporate Branding: CashStar

Defining the CashStar brand for over a decade.

In 2017, I was the art director for the updating of the CashStar corporate branding. I developed the new brand guidelines, designed templates for print collateral, the PowerPoint template, trade show booths, and more. As employee #2 at CashStar, I gained invaluable exposure to all aspects of a fast-moving startup, which was critical to my understanding of corporate branding, enabling me to confidently take on the task of developing a new identity for the leading digital gift card provider in the industry. As we grew, we spawned additional CashStar identities: one for “Innovate”, our annual client conference; and one for “Velocity B2B”, a division of CashStar providing agency services to support merchant B2B gift card programs.