Corporate Branding: Amherst Direct Increasing the consumer base through direct mail.
Amherst Direct, a boutique direct mail and catalog marketing consultancy, needed a new corporate identity from the ground up. The messaging needed to connect with clients and prospects and the website needed an overhaul. I worked closely with them to achieve the results they were looking for, including a new logo, business cards, and website.
Amherst Direct Identity
The purple is a strong color choice, associated with confidence and individuality. The font choice gives the impression of authority.
Amherst Direct Home Page
Amherst Direct needed a new look and feel from the ground up. The messaging needed to connect with their clients and prospects.